There is an item on the BBC website today about how the newspaper industry through the National Press Association (NPA) is calling for a blocking of the BBC's ability to get their apps out there.
Allowing for the fact that the BBC is a public service broadcaster with loads of cash I think he answer is pretty clear.
Instead of complaining about this the newspaper industry need to get its finger out and start producing their own innovative apps for the iPhone. As it is they are just making news out of nothing by complaining.
There are loads of keen App developers out there and Apple has cultivated a huge software industry around its products. If the newspaper managers and the NPA had any sense they would get themselves a team of users and developers to brainstorm some ideas and get some zippy Apps out there really quickly.
I suspect the Guardian will the the most innovative of the lot because they have a forward thinking management and a very switched on approach to the web.
As for the others they may well take too long to get into the game because they aren't listening to their kids. Most execs on the newspapers will already have been told what to do by their teenage iPhone addict kids. I'll bet they haven't listened.
Stop carping and get producing is the message to the papers. After all, why shouldn't the BBC contribute to the wealth of Apps already out there?
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